A year after the launch of the collaboration initiative between the British Fashion Council and the Bicester Village Shopping Collection, the two sides opened the year’s edition of the BFC Designer Pop-up boutique on October 8, in the presence of media professionals, designers and influencers, at a party It was chaired by Caroline Rush, CEO of the Council and holder of the Order of the “British Empire” with the rank of Commander, and “Desire Beaulie, CEO of Value Retail, which founded and operates the” Best Village Group “.
A global platform for British talent The partnership between the British Fashion Council and the Byster Village shopping villages group started in November 2020, titled Business of Retail with the aim of supporting emerging and well-known British designers, through a detailed mentoring program available to a group of graduates. Charitable Council Initiatives and Associations, also available for a selection of well-known British brands.
It was a new support initiative from the British Fashion Council that promotes the British fashion industry globally, enhances its international presence through various initiatives, events and awards, and has been helping British designers to develop their business, since 1983. The initiative crystallized in 2020 in an exclusive temporary boutique that showcased a unique assortment of interesting and interesting British fashion brands, such as “Christopher Kane”, “Emilia Wickstead”, “Marquis Almeida”, “Nicholas Kirkwood”, “Peter Peluto” and “Roxanda” and others. Last year, the store sold sales to the participating designers, at a value that exceeded 100,000 pounds in just ten days.
The temporary store returns this year to the heart of the picturesque Oxfordshire countryside, showcasing the works of thirty British designers chosen by the British Fashion Council, and representing a rising and prestigious British talent, such as “Grace Wells Bonner”, “Camilla Elvik” and “Vibe English”, and Erdem, Hillier Bartley, Huyshan Zhang, J&M Davidson, Mary Katrantzo, Pepper London, Brian by Thornton Brigatzi, Russell and Sofia Webster. It gives them the opportunity to show their talent and sell their innovations for free to earn their full return, in front of more than 450,000 new customers within three weeks in the shopping village “Best Village”, which offers its visitors an unparalleled shopping experience with an exceptional brand selection and unique discounts throughout the year and delicious food options and international services Level and rich art and cultural program. In this way, the store is an incomparable platform that opens a window for emerging designers, many of whom have not previously displayed its designs in realistic stores; it is also an important opportunity to introduce visitors of the Best Village group from around the world to the prominent British brands. Under the wings of the “Business of Retail” program, which gives participating designers experience in developing their business, and opens a global interface for them, to support them in taking the necessary steps to establish their names on the international scene, the partnership will extend in the next year between the British Fashion Council and the Bester Group. Village ”to China, where the Best Village group also offers two unique destinations in Shanghai and Suzhou to host the most important and prominent fashion brands.
The Lifestyle, offering world class hospitality. The initiative in China includes a temporary store that gives participating designers a free trade opportunity in China, in addition to a mentoring program that provides advice and guidance on developing business in the Chinese market, in support of British talent to enter the Chinese market, and to enhance Chinese customer awareness about British brands.
Bicester Village Group
Bicester Village Group
Bicester Village Group
Bicester Village Group
Bicester Village Group
